This foundational phase is for established businesses ready to evolve. Through a strategic, holistic discovery process, we’ll clarify what’s working, what’s misaligned, and what your brand needs to better reflect your current goals.

• In-depth brand audit and discovery session

• Exploration of internal values, goals, and authentic voice

• External perception review from a client/customer lens

• Brand positioning, messaging, and tone-of-voice guide

• Alignment strategy to connect your internal vision with your audience’s experience

With your brand strategy in place, we’ll design a cohesive and elevated visual identity that feels as intentional as it looks, built to resonate with your ideal audience and support your business goals.

• Primary logo that reflects your brand essence and positioning

• Secondary logo for flexible use across social, merchandise, and more

• Curated color palette (with hex codes) to evoke the right emotional tone

• Typography system for visual consistency across all platforms

• Custom QR code linked to your site or a key landing page

• Packaging and print design support available upon request

Professional visuals bring your refreshed brand to life across your website, social media, and marketing materials. I act as your creative director to ensure every photo and video captured aligns with your strategy, personality, and purpose.

• Recommendation and coordination of a trusted local photographer and/or videographer based on your needs and budget (Preference given to women freelancers whenever possible, in support of women-led creative businesses)

• Full visual direction — including shoot concept, location and prop guidance, wardrobe suggestions, and a strategic shot list

You can choose the level of support that works best for you:

Option 1: Independent Shoot
I’ll provide everything you need in advance — a clear creative brief, shot list, and guidance — so you or your team can manage the shoot with confidence. I’ll then incorporate the final images and/or videos into your brand assets.

Option 2 (my favorite): On-Site Creative Direction
I’ll travel to your location (anywhere in the world) to direct the shoot in person. You’ll get hands-on support and full creative leadership — so you can focus on feeling confident and present, without needing to manage logistics or play the role of director.

Once your visual identity is complete, I’ll deliver a comprehensive Brand Guidelines folder via Google Drive — giving you and your team everything you need to apply your brand consistently and confidently across all platforms.

Your Brand Guidelines Include:

• Visual moodboard + art direction

• Full brand guidelines PDF

• All logo files (primary + secondary) in web and print-ready formats

• Final color palette with hex codes + downloadable font files

• Photography style guide for future content creation

• Content direction for your website and social media

Optional Add-On:
Social Media Templates — Canva-ready designs for easy, on-brand content creation. Examples include testimonial posts, announcements, service highlights, and more.

Extend your visual identity beyond your website with thoughtfully designed marketing materials that bring your brand to life across both digital and in-person touchpoints.

What’s Included:

• Custom email signature designed to reflect your brand’s voice and visual style

• Business card design featuring your primary logo, brand elements, and a QR code linked to your website

• Branded email newsletter template (Mailchimp, Squarespace, or your preferred platform) — built to align with your brand guidelines and support your marketing goals

Optional Add-Ons (Available Upon Request):

• Printed collateral: postcards, flyers, packaging inserts, menus

• Branded merchandise: stickers, signage, apparel, tote bags, market displays

• Digital and printable gift certificates

• Event or pop-up materials: price sheets, table signage, display assets

Need help producing your materials? I’m happy to recommend trusted printers and production partners based on your location, needs, and budget.

Your refreshed brand deserves a consistent, elevated presence everywhere your audience finds you — not just on your website.

As part of this service, I’ll extend your visual identity across your most relevant social and business platforms, ensuring brand cohesion from Instagram to Google and beyond.

What’s Included:

• Setup and branding of core social + discovery platforms (Instagram, Facebook, Google Business, Yelp, TripAdvisor, etc.)

• Upload and organization of visuals from your updated photoshoot, brand asset library, and video content

• Optimization of bios, contact info, highlights, and cover imagery to reflect your refreshed identity

• Strategic platform recommendations — where to focus, what to skip, and why

Optional Add-On: Social Launch Support

For businesses that want extra momentum after launch, I offer a 4-week support package to kickstart your presence.

• Strategic 4-week content plan tailored to your goals and audience

• Content creation and publishing

• Light community engagement (comment responses, follower connection)

• Social media templates (Canva-ready) for easy DIY content (e.g. testimonials, announcements, service features)

Ongoing monthly support can be arranged, or I can connect you with a trusted social media expert — especially helpful for TikTok or Pinterest.